Korea's No. 1 brand 'ESSE' introduced a limited edition 'ESSE GOLDEN LEAF - Special Edition' to mark the 30 billion overseas shipments. In order to give special value to the limited edition, it preceded the differentiation of the material and structure of the cigarette case, which is a design reminiscent of the brand's main target, young people, and applied glossy black and thin silver colors to create a modern and minimal look. 

In addition, as high-end plastic materials were used, the value of the product was further enhanced in consideration of the collection of cigarettes and the convenience of one-touch switching.